Graphic Elements
Backgrounds
Three background assets are available to serve as the foundation of all seasonal graphics, infusing our brand into produced pieces and elevating assets in comparison to flat colors. Presented in our primary campaign colors, they allow information and visual elements to take center stage.
These backgrounds incorporate a subtle hockey rink schematic as well as the triangle pattern referenced below.
Textures and patterns
Patterns made from elements of our primary mark can bring together other design elements when used as background textures.
Remember:
Type should always be legible with sufficient contrast
Don't make patterns too large
Only use pre-supplied patterns from our brand kit (no color alterations)
Micrographics
An ever-evolving collection of seasonal and campaign-specific icons exists to supplement graphics and images. Please note they are not official brand icons or logos and as such should not be used independently of ADHC brand assets.